{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brands drive direct exposure via social networks advertising, star collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't transformed a lot in decades; it does not have TikTok, and does not provide celebs cost